Elsewhere the university was once again recognised at the annual BUCS Awards Dinner, held on Thursday 17 July at the University of Hull. Hosted by University of Nottingham alumna Cassie Mawby, the BUCS Awards celebrate student athletes, volunteers, coaches and staff who have made an outstanding impact throughout the year.
The university was shortlisted in multiple categories - testament to the hard work, talent and commitment of our sporting community. From grassroots participation to high-performance coaching and creative storytelling, the nominees represented the full spectrum of UoN Sport’s impact.
The team received awards in two categories:
Digital Engagement - UoN Sport Originals
The UoN Sport Originals series was recognised for its transformational digital engagement, delivering powerful and authentic student stories that connect with underrepresented groups.
With over 515,000 views and 8.7 million impressions, the series featured a range of voices. Highlights included para-badminton scholars during Disability Awareness Month, elite Black athletes in the 'Black Student Spotlight', and the 'Mullet Over' mental health campaign featuring male rugby players in honest conversations with their barber.
Content was distributed across university platforms, live-streamed on uonsport.tv, and boosted with targeted digital spend. As a result, engagement among disabled students increased by 11 percent and engagement among Black students rose by 64 percent. Traffic to inclusive sport pages also grew by 80 percent. The series has become a key part of UoN Sport’s strategy to connect, inspire, and include.
Unsung Hero - Matthew Nicholson
Matt Nicholson, Club & Coach Development Manager at the University of Nottingham, has been recognised for his exceptional impact on student sport.
Supporting nearly 9,000 student club members, Matt has led transformative work across training, welfare, and inclusion. He introduced a new leadership programme for over 450 student volunteers, delivered targeted welfare support during difficult times, and championed inclusive practices across all clubs.
Matt has also played a key role in organising more than 25 major student sport events throughout the year, while representing the university nationally through his work with BUCS advisory groups. His dedication, leadership and care continue to enhance the student experience at every level.